Who We Are

Trigger is founded in 2021 to provide full-funnel services based on data and customers touchpoints.

We marry data with research to make your voice louder in the market.

Trigger maverick firm is powered by BSMI, whose founders have massive experience with leading international companies and brands.Preparing competent and global standard-based professionals for 2 years, the founders decided to open a research-based company to help businesses grow better and further.

No cookie-cutter plan, but a custom strategy.

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Our Mission

Our mission is to transform partners businesses via data-driven approach to creating marketing strategies.

We marry data with research to make your voice louder in the market.

By researching consumers and deeply analyzing the collected data, Trigger bright brains develop digital and offline strategies that accurately convey messages and direct them to the right audience at the right time.

We believe, idea arises not out of nothing, but from research.

Brains Behind

Vruyr Oganyan

Co-founder, P.hD in Economics

Specialization: Anti-crisis management

12 years of experience in the business development field.

Former lecturer of the Faculty of Crisis Management of MPEI Technical University

Experience in large companies: Chief Business Development Officer of the Top 5 largest enterprises in the Russian Federation.

Member of ICC Armenia - Marketing and Advertising branch

Experience with international partners: Eni, Tikkurilla, DOW, Bentus Laboratories.

Anna-Mary Sargsyan

Head of Marketing Department, CEO & Visionary Leader at BSMI

Work experience in the field of marketing: 9 years

Former lecturer of the Faculty of Management of Moscow Higher School of Economics (HSE UNIVERSITY)

Founder of the first Marketing School in Armenia: BSMI.

Member of IAA.

Experience in marketing agencies: ADV Group (Senior Media Planner), BBDO, Biplane (Russia)

Experience with international advertisers: Unilever, Bayer, Biplane etc.

Specialization: media planning for existing or new brand promotion, advertising policy development, media strategies.

Ani Knyazyan

Head of Marketing Projects and Initiatives

Elina Amiryan

Head of Strategic Client Projects and Sales

Milena Voskanyan

Head of Digital Projects and Targeting

Taguhi Yesayan

Lead Project Manager

Armine Hakobyan

Lead Copywriter and Content Strategist

Nara Arakelyan

Lead Targeting Specialist and Project Manager

Meri Arzumanyan

Lead Visual Content Producer

Aza Chakhoyan

Lead Designer

Luiza Hakobyan

Integrated Marketing and Influencer Specialist

Lilit Gabrielyan

Visual Content Producer

Zepyur Ghazaryan

Junior Digital Marketing Specialist

Lusine Poghosyan

Junior Digital Marketing Specialist

Tamara Manukyan

Junior Social Media Marketing Specialist

Laima Galustyan

Junior Integrated Marketing Specialist

Anna Poghosyan

Junior Marketing Specialist

Our Values

Big Team of Professionals in Each Project

Sales-based Working Method